Birdies For Charity

Birdies For Charity provides Iowa non-profit organizations with programming for children – as well as K-12 schools – with a unique and risk-free opportunity to raise additional funds year-round.

To read a great spotlight story about three of the more than 100 organizations currently participating in our Birdies For Charity program, click here.

Program overview

How does Birdies For Charity work? The 2020 Birdies For Charity program will provide up to a 10% match on all pledges made through the program. Matching funds will be distributed up to $100,000 in collected pledges, not to exceed $10,000 in matching funds. The Principal Charity Classic will redistribute funds to participating charities in February and July. Matching funds earned during the 2020 program will be distributed as a separate check at the end of July.


Program resources

Everything you need to know to fully implement the Birdies For Charity program can be found in our online toolkit, available below.

For more information on the Birdies For Charity program, please contact Brandi Putz at or call 515-279-4653.

How to become a participating charity

Apply today! Applications are reviewed on a rolling basis and based on the following criteria:

Either: Must have 501(c)(3) status as recognized by the IRS and a portion of the organization’s programming must target children in the State of Iowa.

Or:  A K-12 school in the state of Iowa.

How you can donate

Charities receive 100% of every donation collected on their behalf, plus up to an additional 10% in matching funds! All enrolled charities are eligible for a total of $10,000 in matching funds each year.

There are two ways to pledge:

Option 1:  A one-time flat donation. 

Option 2: A per-birdie amount for every birdie made by the PGA TOUR Champions professionals during the three- day Principal Charity Classic.

Birdies made in 2019…894
Birdies made in 2018…605
Birdies made in 2017…821
Birdies made in 2016…883
Birdies made in 2015…868
Birdies made in 2014…843
Birdies made in 2013…707
Birdies made in 2012…790
Birdies made in 2011…879
Birdies made in 2010…795
Birdies made in 2009…787
Birdies made in 2008…721

For example, a pledge of $.05 per birdie: $.05 x 894 birdies in 2019 = $44.70

The number of birdies can fluctuate due to unforeseeable conditions.

What is a birdie?

A “birdie” is a score of one stroke better than “par” for any golf hole on the course. “Par” is the normal expected score of a golf professional on any given hole. For example, on a par 4 hole, a score of 3 is a birdie.

Thank you to our program sponsors.