Birdies For Charity: You Donate. We Match. All for Iowa kids.

When you donate through the Birdies For Charity program, the participating charity of your choice will receive every penny you pledge PLUS up to a ten percent match from the Principal Charity Classic and our friends at Sammons Financial Group and Wells Fargo. It’s that simple.

How the program works

The Birdies For Charity program is a risk-free opportunity for organizations to raise additional funds year-round. The 2021 program will provide up to a 10% match on all donations made through the program, not to exceed $10,000 in matching funds per organization. Everything you need to know to fully implement the Birdies For Charity program can be found in our program toolkit, available below.

For more information on the Birdies For Charity program, please email or call 515-279-4653.


Join Birdies For Charity

Apply today! Applications are reviewed on a rolling basis and based on the following criteria:

Either: Must have 501(c)(3) status as recognized by the IRS and a portion of the organization’s programming must target children in the State of Iowa.

Or:  A K-12 school in the state of Iowa.

Birdies For Charity Spotlights

October spotlight: Pinky Swear Foundation

November spotlight: Science Center of Iowa

Thank you to our program sponsors.