Birdies For Charity

Birdies For Charity provides Iowa non-profit organizations with programming for children – as well as K-12 schools – with a unique opportunity to raise additional funds year-round.

To read a great spotlight story about three of the more than 100 organizations currently participating in our Birdies For Charity program, click here.

Program overview

How does Birdies For Charity work? The 2020 Birdies For Charity program will provide up to a 10% match on all pledges made through the program. Matching funds will be distributed up to $100,000 in collected pledges, not to exceed $10,000 in matching funds. The Principal Charity Classic will redistribute funds to participating charities in February and July. Matching funds earned during the 2020 program will be distributed with the July 2020 payment.


Program resources

Everything you need to fully implement the Birdies For Charity program can be found in our toolkit and kick-off webinar, both available below.

For more information on the Birdies For Charity program, please contact Brandi Putz at or call 515-279-4653.

How to become a participating charity

Applications for participation are reviewed on a rolling basis and based on the following criteria:

Either: Must have 501(c)(3) status as recognized by the IRS and a portion of the organization’s programming must target children in the State of Iowa.

Or:  A K-12 school in the state of Iowa.

Responsibilities of participating charities

Participating organizations and their volunteers will solicit pledges per birdie or flat donations from individuals or corporations. With the exception of postage for mailing collected pledge forms to Principal Charity Classic, there is no cost for taking part in the program.

Responsibilities of Principal Charity Classic

Principal Charity Classic will not solicit pledges on behalf of any participating organization, but will provide:

  • Online donation administration
  • Pledge forms for participating organizations
  • Program administration, invoicing, processing and accounting

How you can donate

Every birdie made during the Principal Charity Classic means bucks for charity! Charities receive 100% of every donation collected on their behalf, plus an additional 10% in matching funds! All enrolled charities are eligible for a total of $10,000 in matching funds each year.

There are two ways to pledge:

Option 1: A per-birdie amount for every birdie made by the PGA TOUR Champions professionals during the three- day Principal Charity Classic.

Option 2:  A one-time flat donation. 

Birdies made in 2019…894
Birdies made in 2018…605
Birdies made in 2017…821
Birdies made in 2016…883
Birdies made in 2015…868
Birdies made in 2014…843
Birdies made in 2013…707
Birdies made in 2012…790
Birdies made in 2011…879
Birdies made in 2010…795
Birdies made in 2009…787
Birdies made in 2008…721

For example, a pledge of $.05 per birdie: $.05 x 894 birdies in 2019 = $44.70

The number of birdies can fluctuate due to unforeseeable conditions.

What is a birdie?

A “birdie” is a score of one stroke better than “par” for any golf hole on the course. “Par” is the normal expected score of a golf professional on any given hole. For example, on a par 4 hole, a score of 3 is a birdie.

Guess the Birdies Contest

To create additional excitement for the program, Principal Charity Classic will sponsor a “Guess the Birdies” contest. One lucky winner will win a grand prize. Participants who complete an official pledge form are eligible to guess the number of birdies that will be made by PGA TOUR Champions players Friday through Sunday of the 2019 Principal Charity Classic.

• Contest is open to all participants who are 18 years of age or older.
• One guess allowed per Birdies For Charity pledge.
• No more than 10 total entries per participant.
• Ties and alternate prizes are determined by a random drawing.
• Deadline for entries is Thursday, May 30, 2019.
• Void where prohibited by law. No pledge or donation necessary to participate.

Thank you to our program sponsors.