Des Moines, IA – The Principal Charity Classic, presented by Wells Fargo, today announced its 2020 tournament raised a record $6.7 million in support of Iowa kids.
Despite being canceled due to COVID-19, sustained support from thousands of fans, sponsors, volunteers and generous individuals helped the 2020 fundraising effort to top last year’s record by more than $1 million. In total, the Principal Charity Classic has raised more than $30 million since Principal signed on as title sponsor in 2007.
“The dollar amount is impressive and reflects the generosity of our community during a difficult time,” said Dan Houston, chairman, president and CEO of Principal®. “More than 95% of our sponsors, ticket holders, and volunteers chose to donate to this year’s event or allocate their donation to next year’s tournament. That is an incredible testament to our collective resilience, and it makes a huge difference in the lives of Iowa children.”
The Principal Charity Classic impacts the lives of more than 130,000 kids each year in philanthropic areas including education and culture, financial security and stability, and health and wellness. The 2020 tournament was originally scheduled for May 26-31, postponed to September, and ultimately canceled due to the ongoing COVID-19 health crisis.
“We pivoted several times, but never lost focus on the tournament’s purpose,” said tournament director Douglas K. Habgood. “To give back to Iowa kids at this level during a time like this is remarkable.”
The 2020 tournament trophy – which typically bears the name of the year’s golf champion – lists Iowa children as the winners this year.
Tournament proceeds provide support to four Tournament Charity Partners in the Des Moines area: Blank Children’s Hospital, MercyOne Des Moines, the United Way of Central Iowa and Variety – the Children’s Charity of Iowa. Additionally, it supports nearly 100 Birdies For Charity programs throughout the state.
Next year’s Principal Charity Classic is set for June 1-6, 2021, at the Wakonda Club. All tickets purchased for the 2020 tournament will be honored in 2021. For more information about the Principal Charity Classic, connect with the tournament on social media through Facebook, Twitter or Instagram.
About the Principal Charity Classic
The Principal Charity Classic is an annual and award-winning PGA TOUR Champions event dedicated to investing in the future of Iowa kids. In 2020, the Principal Charity Classic raised $6.7 for charity, bringing the tournament’s giving total to more than $30 million since 2007. Tournament funds benefit organizations that provide a broad level of support to Iowa kids in the areas of education and culture, financial security and stability, and/or health and wellness. Last year, the tournament touched the lives of more than 130,000 children statewide.
About PGA TOUR Champions
PGA TOUR Champions is a membership organization of professional golfers age 50 and older, including 35 members of the World Golf Hall of Fame. The Tour’s mission is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back and generate significant charitable and economic impact in tournament communities. All events are televised in the United States, with most receiving complete coverage on Golf Channel, the exclusive cable-television partner of PGA TOUR Champions. Internationally, telecasts air in excess of 170 countries and territories, reaching more than 340 million potential households, and distributed in 15+ markets via GOLFTV. Follow PGA TOUR Champions online at PGATOUR.com, at facebook.com/PGATOURChampions, on Twitter @ChampionsTour and on Instagram @pgatourchampions.
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