Principal Charity Classic sets new charitable giving record.

Champion giving for champion kids.

The Principal Charity Classic®, presented by Wells Fargo, today announced its 2018 tournament raised $4,356,321 in support of Iowa kids, besting the event’s previous record of nearly $3.6 million set just one year ago.

The annual PGA TOUR Champions event in Des Moines has now donated more than $17.7 million since 2007.

“The Principal Charity Classic is invested in the future of Iowa kids, and the tournament’s remarkable impact is truly a shared success story,” said Dan Houston, chairman, president and CEO of Principal. “This year marks the first time the Principal Charity Classic has exceeded $4 million in charitable funds raised – and together, we’re not stopping there.

“With the outstanding support of the community and our many committed partners, we’re looking forward to the Principal Charity Classic giving back in a big way for years to come.”

In 2018, a record 378 companies – from small business owners to international corporations – sponsored the Principal Charity Classic. Principal has served as the event’s title sponsor since 2007, along with Wells Fargo as presenting sponsor.

Helping Iowa kids succeed.

The Principal Charity Classic impacted the lives of more than 130,000 kids statewide last year. And that reach continues to grow.

More than 100 non-profit organizations and K-12 schools throughout Iowa are enrolled in the tournament’s year-round Birdies For Charity program. Participants earn a 10% match on their fundraising efforts thanks to the generous support of Sammons Financial Group, Wells Fargo and the organizers of Party on the Hill, a private, tournament-week event that raised $120,000 in 2018.

Additionally, tournament proceeds provide support to six Tournament Charity Partners in the Des Moines area: Blank Children’s Hospital, Bravo Greater Des Moines, the Community Foundation of Greater Des Moines, Mercy Medical Center, the United Way of Central Iowa and Variety – the Children’s Charity of Iowa.

Celebrating Kids Can Champions.

In 2018, Principal introduced a new tournament program called Kids Can Champions to recognize local children who have overcome challenges and made amazing progress in their lives (watch video here).

Tournament Charity Partners were asked to nominate deserving children, ages 5-17, meeting the following criteria: 1) the child faced and overcame a significant challenge; 2) received support from multiple non-profits that benefit from Principal Charity Classic funds; and 3) would serve as an inspirational role model for other kids.

From the nominations received, four local children were selected as the 2018 Kids Can Champions. Each child received a special reward based on their individual passions and goals for the future, ranging from a trip to Wrigley Field to cheer on the Chicago Cubs to a new computer to assist with school work and college applications.

To learn more about the Principal Charity Classic or to make an online donation in support of the tournament’s year-round charitable giving efforts, visit principalcharityclassic.com.