Principal® is proud to announce the launch of “Selfie For Good,” a new fan promotion at the upcoming Principal Charity Classic®, presented by Wells Fargo. The annual PGA TOUR Champions golf event will take place June 6-11 at Wakonda Club in Des Moines.

Through the “Selfie For Good” promotion, Principal will award five fans with $500 in charitable dollars each day of tournament week (Wednesday-Sunday). Each fan will then select a charity to receive a $500 donation on their behalf. Over the course of the week, Principal will donate $2,500 to charity per day and $12,500 total.

To participate, fans should:

  • Take a selfie at the Principal Charity Classic.
  • Use the hashtag #PCC17 when posting their selfie to Facebook, Instagram or Twitter.
  • Principal will randomly select five selfies per day and donate $500 to each winner’s favorite charity.*
  • Winners will have more than 7,000 charities they can direct their donation to from around the world.

The Principal Charity Classic, which is focused on supporting Iowa kids, raised a record $2,053,725 for local children’s charities in 2016. The tournament has raised nearly $10 million for Iowa kids in the past 10 years, and was named the 2016 PGA TOUR Champions Tournament of the Year.

“Fans have such a great time on the course during the Principal Charity Classic, and posting selfies on social media has become part of how they share their tournament experience,” said Beth Brady, SVP and CMO at Principal. “The ‘Selfie For Good’ campaign is a fun and personal way for fans to help give back and to make an impact on behalf of the charities that are most important to them. So, take and post those selfies!”

Get tickets

Tickets to the Principal Charity Classic start at just $20, and can be purchased online at or at the event’s main entrance gate during tournament week.

As a reminder, kids 15 and under may attend the Principal Charity Classic for free if accompanied by a ticketed adult. Complimentary admission is also provided for all active duty, retired and reserve military along with their dependents.

For more information about the Principal Charity Classic, visit

*Approved charities are defined as organizations that are IRS-registered 501(c)3 with a non-private foundation status of 509(a)1 or 509(a)2. Other restrictions may apply.