Variety – the Children’s Charity of Iowa Named PGA TOUR Champions Charity of the Year.

PGA TOUR Champions announced that its 2018 Charity of the Year is Variety – the Children’s Charity of Iowa, an official tournament charity partner of the Principal Charity Classic®, presented by Wells Fargo.

The Principal Charity Classic, the annual PGA TOUR Champions event in Des Moines, has raised more than $17.7 million to help Iowa kids succeed since 2007. Last year, the tournament touched the lives of more than 130,000 children statewide.

“Variety is proud to be one of the Principal Charity Classic’s tournament charity partners,” said Sheri McMichael, Executive Director of Variety. “And to be recognized by the PGA TOUR Champions for that partnership and our efforts to provide inclusive play to all Iowa children is a great honor.”

The national Charity of the Year honor celebrates Variety’s commitment to improving the lives of Iowa kids. As Charity of the Year, Variety will receive a $30,000 donation from PGA TOUR Champions. The donation will be used to help fund the construction of the inclusive Variety Star Playground at Riverview Park, which will be Des Moines’ second park with adaptive equipment for children with special needs.

Variety advocates for and improves the lives of children throughout Iowa who are at-risk, underprivileged, critically ill and/or growing up with special needs. One of Variety’s signature programs is “Bikes for Kids,” which provides bikes, helmets and locks to kids, as well as adaptive bikes for children with special needs. Charitable dollars raised by the Principal Charity Classic have helped fund the donation of more than 100 adaptive bikes.

“The Principal Charity Classic makes a tremendous impact on kids across the state of Iowa, and we’re proud to honor Variety as the PGA TOUR Champions Charity of the Year,” said Miller Brady, President of PGA TOUR Champions. “Variety is one of the many great charities impacted by the Principal Charity Classic, and so many lives have been shaped because of the tournament’s dedication to charitable giving.”

The 2019 Principal Charity Classic will take place May 28 – June 2 at historic Wakonda Club in Des Moines. Tickets are available now at principalcharityclassic.com/tickets.


Principal Charity Classic Shatters Charitable Giving Record.

Great golf and even greater giving.

The Principal Charity Classic®, presented by Wells Fargo, today announced the 2017 tournament raised a record $3,581,427 for Iowa children’s charities, surpassing the annual event’s previous record of just over $2 million donated in 2016.

The Principal Charity Classic, which was named the 2016 PGA TOUR Champions Tournament of the Year, has now donated approximately $13.5 million to benefit Iowa kids since 2007 (watch video here).

“This level of giving is a direct reflection of the community’s support for the Principal Charity Classic and the incredible commitment of our 375 tournament sponsors,” said Dan Houston, chairman, president and CEO of Principal®. “This event continues to grow and exceed expectations. In particular, our Birdies For Charity program has seen rapid growth and benefits children’s charities throughout the entire state of Iowa.”

Birdies For Charity organizations solicit donations on their own behalf and receive 100% of every donation they collect, plus a 10% match on every donation thanks to generous funding from Sammons Financial Group and Wells Fargo. Participating organizations must have 501 (c)(3) status and programming for Iowa children, or be a K-12 school in the state.

Funds raised through the tournament also support six Tournament Charity Partners in the Des Moines area: Blank Children’s Hospital, Bravo Greater Des Moines, Community Foundation of Greater Des Moines, Mercy Medical Center, United Way of Central Iowa and Variety – the Children’s Charity of Iowa.

Principal extends title sponsorship

Principal also announced today it has extended its Principal Charity Classic title sponsorship through 2023. Principal has served as title sponsor since 2007, along with Wells Fargo as presenting sponsor. Wells Fargo extended its presenting sponsor role for an additional three years in 2016.

Today’s extension announcement also includes the tournament’s host venue, with Wakonda Club set to host the Principal Charity Classic through 2023.

“Principal is proud to extend its title sponsorship of this world-class golf event and to do so with the support of many dedicated corporate and community partners, and of course the Wakonda Club,” Houston said. “Our goal is for the tournament to flourish for many years to come, and to continue giving back to Greater Des Moines and the state of Iowa.”

The Principal Charity Classic, which drew more than 81,000 fans to historic Wakonda Club in 2017, annually brings some of the biggest names in golf to Des Moines. This year’s tournament featured 27 of the top 30-ranked PGA TOUR Champions players, with Brandt Jobe holding off defending champion Scott McCarron and Kevin Sutherland to win by one shot for his first career PGA TOUR Champions victory.

Additional 2017 competitors included Bernhard Langer, the 2016 PGA TOUR Champions Player of the Year and defending Charles Schwab Cup champion; past Principal Charity Classic champions McCarron, Mark Calcavecchia, Russ Cochran, Jay Haas, Bob Gilder and Tom Pernice, Jr.; and perennial fan favorites such as Billy Andrade, Fred Funk, Tom Lehman, Jesper Parnevik and Fuzzy Zoeller.

The 2018 Principal Charity Classic will take place June 5-10, 2018, at Wakonda Club. For more information or to donate and help the tournament support kids year-round, visit principalcharityclassic.com.